Verbatim - Printable CD/DVD Packaging

The Company
Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content.  Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products broadly distributed worldwide.

The Task
Verbatim was looking to expand its printable product offering by adding Glossy Inkjet Printable CD-R, DVD-R and DVD+Rs to its product line.  The main concept behind the package redesign was to highlight the technology enabling printing to be done directly on the premium glossy surface in comparison to the matte surfaces of labels that need to be applied to the product.  Addison Whitney was contracted to design the new packaging.

The Addison Whitney Solution

Visual Branding
Addison Whitney's designers collaborated with Verbatim's marketing team to create a package that stands out from the traditional spindle design.  The goal in the packaging was highlight both the quality of the new product while allowing the slim jewel cases to have visibility.  Addison Whitney improved the placement of the Verbatim logo to give greater recognition to the master brand.  Information about the product was organized in an easy to read hierarchy, highlighting the key features and benefits of the CD-R, DVD-R and DVD+Rs.

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