Related Capabilities
Name DevelopmentCoca-Cola - Powerade Brand Extensions
The CompanyThe Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.
The Task
Faced with the challenge of launching a new flavored product in the crowded sports beverage market, Coca-Cola approached Addison Whitney® with the task of developing brand extensions for two new flavors of POWERade®.
The Addison Whitney Solution
Verbal Branding
Addison Whitney's verbal branding consultants created vibrant names that resonated with the target audience to differentiate the two new POWERade® flavors, Arctic Shatter® and Dark Downburst®.
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