Wildlife International Network - Ocean Embassy
The CompanyThe Wildlife International Network (WIN) preserves our oceans and precious marine life by inspiring people through innovative experiences. WIN developed a resort that brings together two things: the ocean and you. The resort is set up as an “open water” encounter built around natural bays and harbors. It focuses on an interactive education of the marine world.
Goal
Wildlife International Network approached Addison Whitney to develop a corporate identity for its new marine life habitat park, including a name and logo.
The Addison Whitney Solution
Development
Addison Whitney worked closely with WIN to dive deep into the new brand. By exploring the depths of the company through unique branding exercises, Addison Whitney identified important brand qualities that were used as a foundation. Addison Whitney’s creative team then took control – riding the wave to develop an assortment of verbal and visual representations. In the end, a brand emerged.
Outcome
Ocean Embassy™
“Ocean Embassy” has a descriptive quality, referring to a home for those who represent and support marine life. The name signifies a sense of freedom, for both the guests and animals.
The logo uses the “O” and the “E” from the name to playfully illustrate a dolphin swimming on the ocean’s surface. The logo gives the brand a fresh new breath – even underwater.
Status
The Ocean Embassy logo was selected for publication in American Corporate Identity, an annual publication that showcases the best corporate identities being used today in the US.
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