Addison Whitney

Alacritude - High Beam

The Company
HighBeam Research, Inc., operates an online research engine for individuals, filling the gap between free search engines and high-end information services. By delivering sophisticated research tools with convenient access to the free Web, paid online services and its proprietary HighBeam Library archive, HighBeam Research empowers individual researchers to efficiently find, organize and share answers.

The Addison Whitney Solution

Verbal Branding
Corporate Identity Development
Name Development
Tagline Development

Brand Strategy
Brand Assessment
Brand Positioning
Brand Architecture


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