Carnival - FunHub

The Company
Carnival Cruise Lines prides itself on being "The World's Most Popular Cruise Line", a distinction the company has achieved by offering a wide array of quality cruise vacations.  For nearly 40 years Carnival has entertained guests across the globe and provided them with memorable travel experiences.

The Task
When Carnival decided to launch a new comprehensive shipboard intranet portal they contacted Addison Whitney.  The goal was to create a name and logo for this new amenity.  Along with providing passengers with a wide variety of information, the portal will help launch the cruise industry’s first on-board social network.

The Addison Whitney Solution
Verbal Branding
Addison Whitney faced the challenge of creating a new name for a service that would be distinct while at the same time fully incorporated into the overall Carnival experience.  Our verbal branding team created the name FunHub for Carnival's intranet portal.  

Visual Branding
Not only did Addison Whitney create an exciting name for this exclusive, state-of-the-art amenity but we also designed a colorful logo for FunHub, which is incorporated into the web site, netbook rentals and various other collateral materials.

“The FunHub is truly a one-of-a-kind initiative and we relied on Addison Whitney’s expertise in developing a creative name and logo that not only conveys the uniqueness of the experience but also reflects our brand’s core element of ‘fun,’” said Christine Arnholt, Carnival’s vice president of guest experience and business development.

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