Carnival - Cucina del Capitano
The CompanyCarnival Corporation is a global cruise company and one of the largest vacation companies in the world. Carnival prides itself on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises, which present outstanding value for the money.
The Task
Prior to the launch of its Magic ship, Carnival approached Addison Whitney to name and design a logo for an onboard Italian restaurant.
The Addison Whitney Solution
Verbal and Visual Branding
The Addison Whitney verbal branding team recommended Carnival in selecting a name with Italian flair. Cucina del Capitano pays tribute to Carnival’s Italian shipbuilding, officers and ports of call. The Addison Whitney visual branding team developed a logo for the restaurant that reflected the warm yet classical atmosphere. The red shade is reminiscent of the Italian flag, while the gold ties in the gold elements of the Captain’s uniform.
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