Banner Pharmacaps - Chewels, EcoCaps, Versatrol, EnteriCare

Therapeutic Area: Drug Delivery
Banner Pharmacaps is a global gelatin-based drug delivery and specialty pharmaceutical company. They are committed to researching, developing and producing unique oral dosage forms for the Pharmaceutical Health Care Industry. 

Addison Whitney was commissioned to develop brand names for four new oral dosage forms for Banner: Chewels™, a chewable gel technology; EcoCaps™, a non-animal softgel technology made from plant derivatives; Versatrol™, a controlled release softgel technology; and EnteriCare™, a non-coated enteric softgel technology designed for acid-sensitive pharmaceutical compounds and compounds that tend to cause gastric upset.

Addison Whitney also designed the logo for each of these four products. The Chewels logo features a rounded, dimensional typeface in blue to illustrate the physical characteristics of a soft, chewable gel form. Visually, it suggests that this is a smooth, easy to swallow, and kid-friendly product. Highlighting the use of plant ingredients in its formulation, the EcoCaps logo utilizes a green color scheme and incorporates a leaf-like shape in the "O." The EnteriCare logo features a simple treatment of a capitalized "E" and "C," with the "C"surrounding a circular element to imply protection and emphasize the word "Care."

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