Carnival - Cherry on Top

The Company
Carnival Corporation is a global cruise company and one of the largest vacation companies in the world.  Carnival prides itself on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises, which present outstanding value for the money.

The Task
Carnival came to Addison Whitney to create a name and logo for an onboard store that targets guests looking to buy something special for any celebratory occasion.

The Addison Whitney Solution
Verbal and Visual Branding
The Addison Whitney verbal branding team developed the name Cherry on Top to suggest a heart-warming, yet indulgent sentiment that is meant to enhance the celebratory experience. The Addison Whitney visual branding team created the Cherry on Top logo to possess bright, vibrant colors that compliment the celebratory spirit of the store.

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