Bayer Healthcare - Alka-Seltzer Wake-up Call
The CompanyBayer Healthcare, Consumer Care Division, manufactures Bayer's line of over-the-counter drugs and nutritional supplements. Its products include analgesics, cough and cold medicines, and gastrointestinal remedies.
The Task
Bayer needed to rebrand its “Morning Relief” effervescent. They utilized the talents at Addison Whitney to re-energize the established brand while targeting a specific market segment.
The Addison Whitney Solution
Verbal Branding
The Addison Whitney verbal branding team analyzed the performance of the current Morning Relief name. Following this evaluation, Addison Whitney developed a set of updated branding options that effectively communicated the benefits of the product.
Research & Analysis
Addison Whitney conducted a survey with key consumers within the target market for the rebrand. Analysis of the research findings allowed Addison Whitney to confidently recommend the best perceived name for the product. Wake-Up Call was selected as the new sub-brand that would cater towards the treatment of hangovers.
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