Our positioning and messaging validation research provides the objective input you need to drive the strategic thinking behind future branding initiatives. Our validation research is specifically geared to provide you with a thorough and accurate read on target audience perceptions of your potential positioning and messaging.
Addison Whitney will develop a customized methodology with both closed-ended and open-ended questions to evaluate your brand and understand how potential positioning concepts will be perceived by target audience members. Once fielding is complete, our analysis and findings will help you refine and shape the brand positioning
and messages to better meet target audience needs and expectations.
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