As a full-service branding firm
, we offer a proprietary name and tagline validation methodology. Our experienced researchers design effective research methodologies to gauge brand performance, suitability and influence for your name and tagline candidates. Names and taglines are scored on a variety of brand-specific elements to glean valuable information – such as whether the name conveys desirable images and associations.
In order to collect the opinions you value most, we work closely with your team to identify who is most influential to your brand and how we can best reach them. Detailed screening criteria ensure that only the desired sample enters the survey.
We capture the overall perception of your name or tagline candidates through our careful statistical analysis. We break down the data through bivariate analysis to focus on the geographies or demographic sub-groups that are most influential to your decision making. Our final research findings include recommendations for the most appropriate candidate and alternate candidates. The result is actionable data and recommendations that help guide your decision process.
Bonviva / Boniva
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