Logo and design are perhaps the most subjective elements of a brand because of personal preferences and existing associations. Our proprietary logo validation methodology allows your target audience to objectively evaluate new designs. In the customized survey, we include key elements required of any new logo – such as distinctiveness – as well as attributes important to your specific brand. With our own in-house designers, we’re able to test your new designs in a realistic context.
Our research analysts scrutinize the total sample to identify the strengths and weaknesses of each logo, with or without geography or sub-group weighting as needed. Our final findings and recommendations are delivered in an easy-to-follow format with actionable data, including recommendations for the most appropriate logo candidate and alternate candidates.
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