•   Name & Tagline Validation   |
•   Design Validation   |
•   Brand Assessment   |
•   Positioning & Messaging Validation   |
•   Pharmaceutical Name Validation   

Research & Analysis

Effective market research drives and validates your brand vision and gives you confidence in your brand’s future power. Our global research expertise delivers the insight our clients need to make strategic, data-driven decisions about their brands.

Addison Whitney provides customized survey design and sample selection, along with fielding and data analysis for companies exploring their brand’s name, tagline or design. In our brand strategy research process, we also evaluate our strategic positioning, messaging or architecture recommendations.

Our research and analysis team works closely with you to tailor our proven process to your company’s needs. The result is a customized research plan that addresses your specific challenges. Our process combines both qualitative and quantitative research elements to reveal the opinions of your target audience.

We know how to uncover the data to advise you in your branding decisions. Our knowledgeable team of research experts guides you through the process that will build your brand’s value.