•   Brand Assessment   |
•   Brand Positioning   |
•   Brand Messaging   |
•   Brand Architecture   |
•   Portfolio Nomenclature   |
•   Rebranding   

Portfolio Nomenclature

Portfolio nomenclature strategy helps you know when and how to name new products. It is a product naming strategy that creates clarity for product and model naming, and guidelines to manage a more decisive and efficient naming process.

Whether you’ve outgrown your original naming strategy or made recent product acquisitions, a nomenclature strategy helps sort through the clutter of inconsistent and confusing product names. It makes future naming decisions easier, faster and more affordable.

In our process, we take a deep dive to understand how current names came to be and how they may be causing challenges for your organization. We work with your team to evaluate new nomenclature options and to identify a strategy that will provide relief over time and across multiple business segments.